I’ve created The Homepage Message Map, a free AI-powered Q&A workbook designed to help you get the thinking out of your head and into words your customers can actually understand.

Search is evolving fast. If your website isn’t clear, structured, and brand-led, AI won’t know what to do with it. Here are five smart ways to make your site easier to find, easier to trust, and more likely to be chosen in the age of AI search.