5 Simple Ways to Make Your Website Stand Out in the Age of AI Search
Hi, I’m Julia.
Not the actress. I’m a brand expert, a Squarespace Circle member, and someone who’s spent the last 20+ years helping businesses build brands and websites.
Today, I’m walking you through five simple ways to make sure your site stands out in the age of AI search.
Estimated read time: 4-5 minutes
You’ve probably heard the buzz: AI is changing how people search online. More and more people are using tools like ChatGPT, Gemini, Perplexity and other AI-powered engines to discover brands, services and products.
That means how people find you is shifting.
But don’t panic. This isn’t the end of websites or SEO, it’s just the next evolution. And if your brand is built properly, you’re already ahead.
Let’s jump into five things you can do right now to get your site ready for the AI-driven future.
1. Get Your SEO Foundations Right (Yes, It Still Matters)
Even in the AI era, traditional SEO is not dead. It’s your base layer.
Here’s what actually makes a difference:
Use clear headings that describe what your business does
Structure your content properly:
H1 = page title
H2 = major sections
H3+ = supporting points
Include keywords your audience is already searching for
Keep content current, accurate and relevant
Ensure every page has a unique title and meta description
The good news? Squarespace already supports much of this. Clean URLs, mobile optimisation, and auto-generated sitemaps are standard — all of which make it easier for search engines and AI tools to understand your site.
Strong foundations first. Always.
2. Use AI to Optimise Your SEO (Without Becoming an SEO Nerd)
Squarespace now includes AI-powered SEO tools designed to make optimisation simple — even if you’ve never touched metadata in your life.
They help you:
Create strong page titles and descriptions
Optimise image alt text
Improve clarity and relevance across your content
Translation? Your website becomes easier for both humans and machines to understand.
No overwhelm. No guesswork. Just smarter structure.
3. Answer the Questions Your Audience Is Already Asking
AI search is designed to be helpful. It prioritises clear, useful answers.
So ask yourself: What is my audience actually Googling (or asking AI)?
Then answer it on your website.
For example:
A dog trainer in Albury might write: “Where are the best places to walk a puppy in Albury?”
A restaurant in Griffith might publish: “What are the best things to do in Griffith for a weekend getaway?”
Not a blogger? No problem.
You can achieve the same result with a simple FAQ section.
When your site clearly answers real-world questions in plain language, AI sees you as a credible, trustworthy source — and so do potential clients.
And here’s the thing: what feels obvious to you is often not obvious to your audience.
4. Make Your Brand Crystal Clear (AI Can’t Replace This)
Here’s the truth: AI can’t replace your brand.
Even as search gets smarter, people still choose based on trust, clarity and connection.
So ask yourself:
Does your homepage clearly say what you do?
Is your message consistent across your website, socials and marketing?
Do you use testimonials and social proof to reinforce credibility?
A strong brand identity doesn’t just attract humans — it also makes it easier for AI systems to recognise who you are, what you offer, and who you’re for.
Your visuals, tone, positioning and messaging still matter. A lot.
5. Be Visible Beyond Your Website
AI doesn’t just scan your site. It pulls information from across the internet.
That means your business should show up in the right places:
Google Business Profile
Industry directories
Social platforms
Reviews and features
Collaborations and mentions
Consistency is key. The clearer and more aligned your presence is across the web, the more confident AI (and customers) will be in recommending you.
Think of it as your digital reputation.
The Bottom Line
AI is changing how people search — but it hasn’t changed what makes a brand successful.
Clarity. Structure. Authority. Connection.
If your website:
Is well-structured
Answers real questions
Communicates your value clearly, and
Presents a strong, consistent brand
…you’re not just “keeping up” with AI. You’re positioning yourself to be found, trusted and chosen.
And that’s exactly what I help businesses do at JÜBE.
I build brands and websites that:
→ speak clearly
→ work strategically
→ and show up beautifully in a changing digital world
