Cello
Collection care for the GLAM Sector
Tegan Anthes came to JÜBE with a meaningful service and a powerful purpose: preserving histories, collections, and memories with care and precision. What she didn’t yet have was a brand or digital presence that reflected the quality of her work.
In the early stages of starting out and with a limited budget, we took a strategic "start strong, elevate later" approach, building her brand in two intentional phases.
Phase 1: Building the Foundations
Logo Design, Domain Registration, Website & Digital Setup
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After a few Sweet Sessions, we decided on the name Collection Preservation — professional, clear, and true to her craft.
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We then worked on the visual direction. We began by designing her logo — something timeless, calm, and structured that reflected the care she brings to every collection she preserves.
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We secured collectpreserve.com.au, a name that mirrors her brand story and available across social media handles for consistency and memorability everywhere she shows up.
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To suit her early-stage budget, we designed a simple, clean Squarespace website she could easily update herself.
It gave her an immediate, professional presence without overcomplicating the build.
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We connected all systems, forms, and integrations, and delivered a secure, stress-free digital home she could grow with.
Delivered
Polished visual identity
Domain + handles alignment
Simple, functional website
Smooth tech setup
Before
Unsure how to show up online
No unified brand identity
Limited early-stage budget
After
Confident, clear, and proudly visible
A website that feels warm, professional, and easy to navigate
Digital foundations that support long-term growth
Phase 2: Sweet Signature Upgrade
Brand Identity, Messaging, Full Website Rebuild, Copywriting + UX
As business evolved and clarity strengthened, Tegan returned for the full Sweet Signature experience — giving us the opportunity to elevate everything we’d started.
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We refreshed and refined the brand into a cohesive visual system with elegant font pairings, considered colour palette, and a professional photoshoot giving her brand a polished, credible presence to instantly builds trust.
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We crafted purpose-led messaging that tells her story clearly and resonates with her ideal clients.
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A beautifully considered Squarespace build with thoughtful layout, clear service explanations, and a minimal, calm aesthetic to suit the GLAM sector.
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Every word was shaped to communicate the why, the process, and the value behind her work.
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Streamlined structure, better user flow, and a more intuitive client journey.
A brand built to honour stories, memories, and the people behind them
The Transformation
Tegan went from having a simple starter brand to a full, elevated identity that truly reflects her craft.
Client Words
“Working with JÜBE has transformed my brand identity and how I show up online. With such a professional presence, I now feel more confident sharing my business with everyone.”
— Tegan Anthes, Collection Preservation