Not all digital products are created equal. If you've ever downloaded something only to never use it again, you're not alone.
Here are a few things to look for to make sure you're getting real value:
Clear preview or description: You should know exactly what you're getting
Instant access: No waiting for someone to email you a file
No Lorem Ipsum: Real content gives you a better starting point and helps you learn how to use the product
Customizable formats: Templates that can be edited in Canva, InDesign, Notion, etc.
Made by someone with experience: Look for sellers who understand your industry or problem
The best digital products feel like they've read your mind. They make you go, “Ohhh, this is exactly what I needed.”
And hey, if it comes with bonuses like extra tips, swipe copy or a matching guide? Even better.